As promised…

The Media Pitch Templates That Get You Booked Fast

Copy, paste, fill in the blanks, send. These are the pitch emails we use to get our clients on TV and in major magazines.

One document, two ready to send templates: one for TV, one for magazines (plus the follow-up that gets replies)

THE BOOKED FRAMEWORK

Start here

Getting featured is not about luck, and it is not about already knowing someone. It comes down to sending the right thing to the right person. Producers and editors are not gatekeepers. They are busy people with a show to fill and a deadline coming up. When you make their job easier, you become someone they want to hear from again.

BBEAT: Pitch a person, not a publication.

OOPENER: Answer "why now?" in two lines.

OOPPORTUNITY: Bring a story idea.

KKEY TAKEAWAYS: 3-5 short bullets.

EEVIDENCE: Credentials, or results.

TEMPLATE 1, FILLED IN

TV Pitch Example

Subject: Back to school scams targeting parents: Austin expert available Thursday

Hi Maria,

New FTC data released this week shows a sharp rise in text based scams aimed at families (link). With the Austin ISD school year starting August 14, families in Austin are about to run into this.

I'm Your Name, an Austin based consumer fraud analyst, and I have spent nine years tracking how these scams reach families.

Segment idea: "3 Back To School Scams Every Parent Should Catch"

TEMPLATE 2, FILLED IN

Magazine Pitch Example

Subject: Sarah, story idea: Why first time authors are outselling big publishers

Hi Sarah,

Loved your piece last month on how AI is changing book publishing (link). Your point that first time authors carry all of the risk really stuck with me.

I'd love to contribute to an article about how first time authors are marketing their own books. I have taught this approach to more than 200 authors over the past four years.

TEMPLATE 1

TV Pitch
Template

MORNING SHOWS · NEWS

Subject line: [YOUR SEGMENT IDEA IN 6 WORDS]: [CITY] expert available [DAY]

Example: Back to school scams targeting parents: Austin expert available Thursday

Hi [PRODUCER FIRST NAME],

Your opener: your news hook. Give them the timely reason this matters right now.

Segment idea: "[GIVE YOUR SEGMENT A TITLE]"

TEMPLATE 2

Magazine Pitch
Template

EDITORS · WRITERS

Subject line: [FIRST NAME], story idea: [YOUR HEADLINE]

Example: Sarah, story idea: Why first time authors are outselling big publishers

Show them you read their work. Name a specific article, link to it, and say one thing you liked about it.

Say what you'd like to contribute, and one line on why you are worth quoting.

The BOOKED
Framework

Copy and paste pitch templates that get you on TV and in major magazines

By Esther Kiss

AS SEEN ON

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Our clients have appeared on national TV
and in major magazines

A small sample of where our clients have been featured:

The interviews we book turn into leads and sales.
One client traced $1.8M in new revenue back to theirs. It's your turn now.

"When I started working with Esther a little more than three months ago, I had zero podcast recordings and no magazine features at all. Nothing under my belt. Over the last three months I've had more than 15 podcast recordings, and I've been featured in Authority Magazine, Newsweek multiple times, Bored Panda, Scary Mommy, and The Bump."

Blanka Molnar
Founder, Awarenest
Now featured in 30+ publications

"We've been working together four weeks now, and we've already got 15 podcast interviews booked. She gets results, and she gets them very, very fast."

Mikael Dia
Founder and CEO, Funnelytics

"Before this, I had spent over $10,000 working with a PR agency, and it got me nowhere. Esther got me featured on all kinds of major podcasts with millions of monthly downloads. She got me mentioned in Inc., Fast Company, Entrepreneur, and on TV stations across the country."

Akshay Nanavati
Marine Corps veteran and Author of Fearvana

"She's like, pitch these TV stations. I was like, there's no way they're gonna take me up on this. And they did … I went to Seattle and was on Fox News."

Rose Sprinkle
Author of Little Virtues

Send Me The Pitch Templates

I'm Esther Kiss, founder of Born To Influence™. For the past 14 years I've run publicity campaigns for thought leaders including Gary Vaynerchuk, Ryan Levesque, and Russ Ruffino, and I've taken founders from zero prior media to national TV and top tier magazines. Born To Influence™ won Inc. Magazine's Power Partner Award in Public Relations, and The Huffington Post named me one of 50 Must Follow Women Entrepreneurs.

Send Me The Pitch Templates

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